New to SEO? You’ll soon discover there are many different strategies and tactics that are constantly evolving and can seem daunting. SEO strategies are continuously updating and what may work today may not always work tomorrow. When it comes to website optimization and increasing quality traffic back to your website there are certain SEO basics to begin with that will elevate your business listing in the Search Engine Result Pages (SERPS).
Here are 5 SEO strategies you can do, even if you aren’t an expert.
1. Mobile-Friendly Website
Today, more people are visiting websites on their smart phone or tablet device than visiting a website on a desktop computer. Because of this trend, search engines like Google and Firefox include mobile optimized sites as part of their algorithm in ranking higher than those that are not mobile optimized. This is critical if you want your business to end up high on Google’s search engine results or pull up higher than you were before. You can test your mobile website here: search.google.com/test.mobile-friendly.
Page loading times are a big factor for Search Engines to favorably rank your website this year. Test your website speed here: developers.google.com/speed/pagespeed/insights/ to see how it stacks up.
Evaluate your site and eliminate non-essentials that slow your website down like flash graphics, extra plugins and large images. If you can’t bear to get rid of it all, eliminate a few and test your website ranking again and see if your website elevates higher. You can use the same method to test ranking by removing one item at a time and testing to see which elements are causing lower rankings. A search engine will never reveal their algorithms, but it can be telling to test one variable at a time.
2. Cross Links
When search engines see a website with links to other websites that they deem of high quality, it can boost your rankings and vice versa. But this doesn’t last long without an active relationship with these websites. Crossover blog posts on each other’s sites and have guest bloggers to promote a wider range of cross links bearing your brand name. Look for businesses to approach that are complimentary to yours and would broaden your marketing community. When a search crawler sees your website listed within other websites continuously over time, it considers you as valuable and relevant and will boost a higher ranking.
3. URL Structuring
Crawlers are scanning your pages for relevant words and information to store in an enormous database for use in queries later. Stick to direct and precise words with your URL naming conventions that directly state what that page is about. Be direct and clear. You don’t want to publish an article that discusses tips on coding email templates that are necessary to keep you in the inbox folder as “Looks aren’t Everything” because it is vague and is clearly trying to get your curiosity to click on the link. Instead, publish it as “The Benefits of Custom Templates.” www.ipressgo.com/the-benefits-of-custom-templates Be direct and clear of what the page is about.
While this can also tie back into the section above, choose particular keywords within your URL that you want to rank for. Create URLs that are clear in structure and keyword rich. The worst you can do is create a lengthy jumbled URL or one that gets lost behind a subdomain. Remember that the easier it is to read it, the higher chance it will get clicked on.
Crawlers gather information by good ol’ fashioned text. Have your business name in text on the website and not solely within the logo. Have the address of your business listed in text within your website so crawlers can store the information. Do not have important information embedded within an image such as a blog title unless it is written out in text elsewhere.
When using a search engine, the results will include a meta description tag consisting of 45-70 words that will then truncate with an ellipsis (…). The ticket is to write clear and descriptive, making the user want to click on your website out of the other choices. This portion can become tricky to control which keywords to use as a search engine may pull text from another portion of your website if it better answers the query.
One of the most valuable ways to maintain or rise in ranking based on your keyword strategies is consistently publishing content on your website. Crawlers will index fresh content and rank you higher than a website with older and lower value content. It is important to publish new content consistently for boosts in ranking.
Without the consistency, your ranking for relevant content on the topic can dwindle to lower spots as other businesses publish newer valuable content. When a searcher clicks on your article, make sure to consider length and images to break up the length of information. Think in terms of a user viewing your article and what they are expecting.
Search engines are always going to update their algorithms to provide better search results for their users. Your website should reflect what users want to visit, so make it direct and easy to navigate. It’s important to remember that placement of keywords and fresh content that provide relevant and quality information is what will raise your ranking within the search results.