Strategy & Items your Ecommerce Store Needs to be Successful

It is undeniable that the power of online shopping is shifting the way the marketplace is doing business today. Longtime companies are having to adapt and create an online presence or risk losing their share of a thriving channel in our evolving marketplace. Brick and mortar stores are disappearing along with the idea of shopping out in person. E.g. the …

How Content Marketing and SEO Work Together

As the internet ages and becomes smarter, search algorithms have also grown smarter and tailor towards fresh, quality content. Modern SEO algorithms are constantly evolving in order to return relevant quality answers. Content and SEO become dependent upon each other in order to be successful. Without unique and continuous fresh content published to your website, your SEO results will be …

How Customer Reviews are Affecting your Business

Whether you care about online customer reviews or not, your business is heavily affected by them. 9 out of 10 consumers go online to shop around for products or businesses before making decisions. Even if they’re purchasing in person, chances are they looked the product/business up online before coming in.  According to Brightlocal’s survey, 93% of consumers looked up reviews …

When to Clean your Subscriber List

It’s never easy to say good-bye to any relationship when you know it’s over, especially when there has been a lot of time and energy invested. Taking time to re-evaluate your digital marketing program and deciding to eliminate areas that are not working for the bottom line, can often improve your program instantly. Where should you begin re-evaluating your overall …