Below The Digital Fold

The fold. It’s that critical line about 300-600 pixels down in an email that keeps everyone so focused on what to put above it. You might have heard the phrase “Above The Fold”, where you have to get a subscriber’s attention and include certain details above the fold (or before they start scrolling) to make sure you get their attention. It’s …

Strategy & Items your Ecommerce Store Needs to be Successful

It is undeniable that the power of online shopping is shifting the way the marketplace is doing business today. Longtime companies are having to adapt and create an online presence or risk losing their share of a thriving channel in our evolving marketplace. Brick and mortar stores are disappearing along with the idea of shopping out in person. E.g. the …