How Customer Reviews are Affecting your Business

Whether you care about online customer reviews or not, your business is heavily affected by them. 9 out of 10 consumers go online to shop around for products or businesses before making decisions. Even if they’re purchasing in person, chances are they looked the product/business up online before coming in.  According to Brightlocal’s survey, 93% of consumers looked up reviews …

When to Clean your Subscriber List

It’s never easy to say good-bye to any relationship when you know it’s over, especially when there has been a lot of time and energy invested. Taking time to re-evaluate your digital marketing program and deciding to eliminate areas that are not working for the bottom line, can often improve your program instantly. Where should you begin re-evaluating your overall …