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Tips to Optimal Email Marketing Campaigns

Are you investing time in your marketing campaigns but feel like you’re missing out on conversions? The essentials for an email campaign that has been optimized for response is different than designing a campaign that will be visually appealing. It’s just as important to recognize (and embrace) the difference. While brightly colored creative designs with loud patterns and neon wording …

Above the Digital Fold

Fast paced lives, filled with impatience, little time and shorter attention spans have changed marketing techniques to accommodate one technique known as Above the Fold. Four seconds is generally the time you have to grab the viewers’ attention to your email campaign. One successful technique in the digital and print world has been to show the reader/viewer everything they need …