Jumpstart Your Style Guide with a Style Tile

Does your company have a Style Guide? Is your brand consistent online and offline? Does your website and marketing materials match the experience your services provide? If you answered no to any of these questions, then it’s definitely time to start building your company’s Style Guide. If you’re looking to get started quickly, then a Style Tile is the perfect …

10 Misconceptions about Email Coding & Design

When it comes to email design and coding – especially when coming from the website realm, it seems relatively simple. If one knows their way around coding websites, then they’re automatically good to for email right? Not necessarily. While email design has gained popularity (there’s blogs, conferences and online communities dedicated to the craft now!), there are still quite a …

Email an Old List Without Destroying Your Delivery Reputation

A large email list of addresses with no known mailing history or a date of when they were collected (and why!) can be tricky to deal with. How can I send this email campaign out to the entire list without destroying our program? Over the years as an email marketer, I have been asked this question in varying degrees by …