When to Clean your Subscriber List

It’s never easy to say good-bye to any relationship when you know it’s over, especially when there has been a lot of time and energy invested. Taking time to re-evaluate your digital marketing program and deciding to eliminate areas that are not working for the bottom line, can often improve your program instantly. Where should you begin re-evaluating your overall …

How to Use Email Automation & Why You Should

Email is still the strongest and successful way to communicate with current or potential customers. There are many channels to communicate effective marketing through and online businesses aren’t the only ones benefiting. The brick and mortar businesses are generating a lot of additional ROI through the email channel as well. However, sending out emails to customers can take time that …