How to Execute an Oops Campaign

An important email campaign regarding your business has gone out with errors. What is the appropriate next step for your business to take? This article examines different solutions based on the email error that has occurred. It can be frustrating to realize that an important email campaign has been sent to your subscribers with incorrect information, the incorrect URL was …

When to Clean your Subscriber List

It’s never easy to say good-bye to any relationship when you know it’s over, especially when there has been a lot of time and energy invested. Taking time to re-evaluate your digital marketing program and deciding to eliminate areas that are not working for the bottom line, can often improve your program instantly. Where should you begin re-evaluating your overall …