How to Execute an Oops Campaign

An important email campaign regarding your business has gone out with errors. What is the appropriate next step for your business to take? This article examines different solutions based on the email error that has occurred. It can be frustrating to realize that an important email campaign has been sent to your subscribers with incorrect information, the incorrect URL was …

Below The Digital Fold

The fold. It’s that critical line about 300-600 pixels down in an email that keeps everyone so focused on what to put above it. You might have heard the phrase “Above The Fold”, where you have to get a subscriber’s attention and include certain details above the fold (or before they start scrolling) to make sure you get their attention. It’s …

How Content Marketing and SEO Work Together

As the internet ages and becomes smarter, search algorithms have also grown smarter and tailor towards fresh, quality content. Modern SEO algorithms are constantly evolving in order to return relevant quality answers. Content and SEO become dependent upon each other in order to be successful. Without unique and continuous fresh content published to your website, your SEO results will be …