The fold. It’s that critical line about 300-600 pixels down in an email that keeps everyone so focused on what to put above it. You might have heard the phrase “Above The Fold”, where you have to get a subscriber’s attention and include certain details above the fold (or before they start scrolling) to make sure you get their attention. It’s …
Guess what time it is? Time for an email color roundup! Using Pantone again as our inspiration – we’ll be focusing on purple themed emails in honor of Color of The Year 2014 – Radiant Orchid! “A captivating harmony of fuchsia, purple and pink undertones, Radiant Orchid emanates great joy, love and health.” Pantone always does such a wonderful job …
As the internet ages and becomes smarter, search algorithms have also grown smarter and tailor towards fresh, quality content. Modern SEO algorithms are constantly evolving in order to return relevant quality answers. Content and SEO become dependent upon each other in order to be successful. Without unique and continuous fresh content published to your website, your SEO results will be …
Whether you care about online customer reviews or not, your business is heavily affected by them. 9 out of 10 consumers go online to shop around for products or businesses before making decisions. Even if they’re purchasing in person, chances are they looked the product/business up online before coming in. According to Brightlocal’s survey, 93% of consumers looked up reviews …
