Below The Digital Fold

The fold. It’s that critical line about 300-600 pixels down in an email that keeps everyone so focused on what to put above it. You might have heard the phrase “Above The Fold”, where you have to get a subscriber’s attention and include certain details above the fold (or before they start scrolling) to make sure you get their attention. It’s …

10 Misconceptions about Email Coding & Design

When it comes to email design and coding – especially when coming from the website realm, it seems relatively simple. If one knows their way around coding websites, then they’re automatically good to for email right? Not necessarily. While email design has gained popularity (there’s blogs, conferences and online communities dedicated to the craft now!), there are still quite a …

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Tips to Optimal Email Marketing Campaigns

Are you investing time in your marketing campaigns but feel like you’re missing out on conversions? The essentials for an email campaign that has been optimized for response is different than designing a campaign that will be visually appealing. It’s just as important to recognize (and embrace) the difference. While brightly colored creative designs with loud patterns and neon wording …

Above the Digital Fold

Fast paced lives, filled with impatience, little time and shorter attention spans have changed marketing techniques to accommodate one technique known as Above the Fold. Four seconds is generally the time you have to grab the viewers’ attention to your email campaign. One successful technique in the digital and print world has been to show the reader/viewer everything they need …