When to Clean your Subscriber List

It’s never easy to say good-bye to any relationship when you know it’s over, especially when there has been a lot of time and energy invested. Taking time to re-evaluate your digital marketing program and deciding to eliminate areas that are not working for the bottom line, can often improve your program instantly. Where should you begin re-evaluating your overall …

The Benefits of Custom Templates

There are many fluctuations of variables, if done correctly, which will give you consistent email inbox delivery instead of landing in the junk folder. One piece of that pie is to ensure your html email design is optimally coded with a custom template you can build your email campaigns from.  What are the benefits of using a custom template? Streamlining …

iPressGo

Tips to Optimal Email Marketing Campaigns

Are you investing time in your marketing campaigns but feel like you’re missing out on conversions? The essentials for an email campaign that has been optimized for response is different than designing a campaign that will be visually appealing. It’s just as important to recognize (and embrace) the difference. While brightly colored creative designs with loud patterns and neon wording …