Below The Digital Fold

The fold. It’s that critical line about 300-600 pixels down in an email that keeps everyone so focused on what to put above it. You might have heard the phrase “Above The Fold”, where you have to get a subscriber’s attention and include certain details above the fold (or before they start scrolling) to make sure you get their attention. It’s …

10 Misconceptions about Email Coding & Design

When it comes to email design and coding – especially when coming from the website realm, it seems relatively simple. If one knows their way around coding websites, then they’re automatically good to for email right? Not necessarily. While email design has gained popularity (there’s blogs, conferences and online communities dedicated to the craft now!), there are still quite a …

The Benefits of Custom Templates

There are many fluctuations of variables, if done correctly, which will give you consistent email inbox delivery instead of landing in the junk folder. One piece of that pie is to ensure your html email design is optimally coded with a custom template you can build your email campaigns from.  What are the benefits of using a custom template? Streamlining …