Why you need Content Curation and Content Creation

Publishing a continuous flow of newsworthy information and social posts will keep your brand thriving in your community and be a source for your readers to go to. In turn, creating quality customers and higher conversion rates for your business. The frequency of publishing original content is no easy task and can quickly leave small business owners unsure of what …

How to Use Email Automation & Why You Should

Email is still the strongest and successful way to communicate with current or potential customers. There are many channels to communicate effective marketing through and online businesses aren’t the only ones benefiting. The brick and mortar businesses are generating a lot of additional ROI through the email channel as well. However, sending out emails to customers can take time that …

Email an Old List Without Destroying Your Delivery Reputation

A large email list of addresses with no known mailing history or a date of when they were collected (and why!) can be tricky to deal with. How can I send this email campaign out to the entire list without destroying our program? Over the years as an email marketer, I have been asked this question in varying degrees by …