Below The Digital Fold

The fold. It’s that critical line about 300-600 pixels down in an email that keeps everyone so focused on what to put above it. You might have heard the phrase “Above The Fold”, where you have to get a subscriber’s attention and include certain details above the fold (or before they start scrolling) to make sure you get their attention. It’s …

How to Use Email Automation & Why You Should

Email is still the strongest and successful way to communicate with current or potential customers. There are many channels to communicate effective marketing through and online businesses aren’t the only ones benefiting. The brick and mortar businesses are generating a lot of additional ROI through the email channel as well. However, sending out emails to customers can take time that …

Email an Old List Without Destroying Your Delivery Reputation

A large email list of addresses with no known mailing history or a date of when they were collected (and why!) can be tricky to deal with. How can I send this email campaign out to the entire list without destroying our program? Over the years as an email marketer, I have been asked this question in varying degrees by …